One of the fundamentals about creating content for your online video marketing, in particular when you’re creating a script for your video is that you have to remember it’s not about you. It’s all about the person watching your video. The reality is, nobody cares about who you are and what the hell you’re doing unless you can help them. So one of the things I always say when starting a video production is to get right into the content. Don’t waste your viewers time in making them listen about you or any fancy thing that you do on the video including your introduction keep it fast simple short and get right to the point.

The more you know about your viewer the more you can target his inner thoughts and feelings and speak directly to him. What this requires from you is that you have an insane amount of inquisitiveness in regards to learning about who’s watching your videos. One of the ways you do this is by simply using the analytics on your site or the new analytics on YouTube if that’s where you are uploading your videos.

As a screenflow 3.0 user, you need to be persuasive video producer you’ve got to sort a look at human nature and figure out why your viewers are doing what they’re doing. What are they really come into for? What questions are they asking? Where they hang out on the Internet and what other names or resources have they mentioned as trusted authorities. By paying attention to these types of details you can get very involved in the community of the niche you are trying to serve, with a view to becoming a trusted authority. None of that can happen unless you start to understand your audience and figure out a way that you can best serve them and then deliver that in your videos over and over again.